Internet marketing, also referred to as online marketing, Internet advertising, eMarketing (or e-Marketing), is the marketing of products or services over the Internet. When it applies to the subset of website based ad placements it is commonly referred to as Web advertising (Webvertising), and/or Web Marketing. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium.
Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods and strategies encompass a wide range of services such as search engine marketing (SEM)which can be broken down into search engine optimisation (SEO) and pay per click (PPC), display advertising, text-based advertising, behavioral marketing, software-based ads, e-mail marketing, newsletter marketing, Customer Relationship Management Marketing affiliate marketing, web press releases, interactive advertising, online reputation management(ORM), online market research, and also Social Media Marketing Methods such as blog marketing, multivariate testing or optimization and viral marketing.
Internet marketing is the process of promoting an organization using online media, typically with the goals of increasing sales and boosting profits. Internet marketing does not simply mean building or promoting a website nor does it mean simply putting a banner ad up on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goes with their website function & appearance, focusing on their target market through proper choice of advertising type, media, and design.
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Wednesday, May 14, 2008
Google Search Tips
Search tips Search technology by FreeFind
By default the search engine tries to locate pages which have exact matches for all of the words entered in your search query. If that fails, it then tries to locate pages which contain any words in your search query. If that happens a short message is displayed at the top of the search results indicating this has been done.
In addition, there are several ways to modify the default search behavior.
1. phrase search
The search engine supports three types of phrase search.
* To match an exact phrase, use quotes around the phrase
Example: "free search engine"
* To match a near (within a couple of words) phrase, use square brackets [around the words]
Example: [free search engine]
* To match a far (within several words) phrase, use braces { around the words }
Example: {free search engine}
2. + and - qualifiers
If you prepend a word with + that word is required to be on the page.
If you prepend a word with - that word is required to not be on the page.
Example: +always -never
3. * wildcard
If a query word ends with a * all words on a page which start the same way as that query word will match.
Example: gift*
4. ? wildcard
If a query word contains a ? any character will match that position.
Example: b?g
5. boolean search
You can use the following boolean operators in your search: AND, OR, NOT. These operators MUST be in capital letters.
Example: (contact AND us) OR (about AND us)
By default the search engine tries to locate pages which have exact matches for all of the words entered in your search query. If that fails, it then tries to locate pages which contain any words in your search query. If that happens a short message is displayed at the top of the search results indicating this has been done.
In addition, there are several ways to modify the default search behavior.
1. phrase search
The search engine supports three types of phrase search.
* To match an exact phrase, use quotes around the phrase
Example: "free search engine"
* To match a near (within a couple of words) phrase, use square brackets [around the words]
Example: [free search engine]
* To match a far (within several words) phrase, use braces { around the words }
Example: {free search engine}
2. + and - qualifiers
If you prepend a word with + that word is required to be on the page.
If you prepend a word with - that word is required to not be on the page.
Example: +always -never
3. * wildcard
If a query word ends with a * all words on a page which start the same way as that query word will match.
Example: gift*
4. ? wildcard
If a query word contains a ? any character will match that position.
Example: b?g
5. boolean search
You can use the following boolean operators in your search: AND, OR, NOT. These operators MUST be in capital letters.
Example: (contact AND us) OR (about AND us)
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